Datuk Steve, the visionary founder of Instababe Malaysia, has always been at the forefront of digital innovation and marketing. With a background in business and a passion for social media, Datuk Steve recognized the potential of influencer marketing long before it became a mainstream strategy. In 2013, he turned a simple Instagram page into a revolutionary platform that would eventually become IB Malaysia. His keen eye for talent and trends, combined with his entrepreneurial spirit, transformed IB Malaysia into a leading influencer marketing agency, connecting brands with influential personalities to create powerful and authentic marketing campaigns.

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Under Datuk Steve's leadership, IB Malaysia has grown exponentially, partnering with numerous renowned brands and executing award-winning campaigns. His strategic insights and commitment to excellence have set new standards in the industry, making IB Malaysia a trusted name in influencer marketing. Beyond his professional achievements, Datuk Steve is also dedicated to mentoring aspiring influencers and marketers, sharing his wealth of knowledge and experience to help shape the future of digital marketing in Malaysia. His contributions to the field have not only elevated IB Malaysia but have also significantly impacted the broader marketing landscape.